Oakridge | Westbank Corp
Easily one of the wildest projects I’ve been involved in. The strategy, positioning, and communication of a multibillion dollar development in Vancouver, Canada. From the brand theme The Living City and the creative direction of all communications to the conception of an exhibition on the future of culture and contributing editorially to several books on the project and its designers, this is as complete a project as it gets.
Client: AKQA Tokyo | Westbank Corp
After the initial positioning, the next phase of the project was the redevelopment of the famous Oakridge Park shopping mail. For this we created a launch campaign with two sets of messages. One created excitement by for Oakridge Park while still under construction, referring to it as a physical place where people will experience nature in a natural setting.
The other was an invitation to discover the nature of food, living, shopping, art, fitness and music, implying Oakridge Park offers a deeper experience in all those areas.
