Netflix | Snabba Cash
Snabba Cash is a Stockholm crime story about consequence. About the risks we’re willing to take to achieve our dreams. It’s raw, gritty and morally dubious. Just like the campaign I created for it while I was at Netflix, together with Acne Stockholm.
Client: Me @ Netflix
We kicked off the campaign with an unexpected and visceral teaser that sets the stakes and tone of the show for global audiences.
We then used the momentum of the teaser to drive a local conversation that confronted Swedish society with its own moral integrity - or lack thereof.
Next, we focused our attention from moral dilemmas faced by the audience, to those faced by the characters on the show.
Once we established the characters, we brought it all together in the trailer and revealed the story in more detail.