Lotus Eletre Unboxed
The Eletre is the all-out, all-electric SUV by legendary, yet revamped sports car brand Lotus. For its unboxing I wrote the scripts for the hosts and Lotus Experts as they dive into the details of this exceptional SUV.
The film itself is still pending clearance, but you can read some script snippets below.
Client: Mayster | Lotus Cars Europe
“Choosing a car is typically a game of trade-offs. If it's sleek lines and mid-engines you are after, you could opt for a sports car. But those typically don’t come with space in the back for anything more than a small piece of luggage, let alone the family or the dogs.
Need a more pragmatic car, one you can comfortably park outside any business meeting? There are plenty of sensible options out there. But sensible doesn’t tend to excite you quite as much should you choose to step on the accelerator.
And if you are a spirited driver, range anxiety is not something you want to be concerning yourself with.”
“The Lotus Eletre turns a new page for the legendary brand Lotus. And the Eletre benefits from over 70 years of experience in building exciting and exclusive sports cars, validated by the winning of 7x F1 constructors’ championships.
Combine this with the very latest state of the art technology and unprecedented versatility, the result is that Lotus Eletre - like the Evija and Emira before it - is the embodiment of a vehicle that simply refuses to play by the rules, instead looking to beat the rules. As a matter of fact, Lotus, as a brand, strives to be rebellious, every chance it gets.”
“When you step on the accelerator of an electric car, power delivery is instantaneous. Even if you’ve never driven an electric car before, you can probably imagine the explosive effect this has on performance.
Now imagine that power being delivered by dual motors boasting more than 900 horsepower. And then picture yourself at the wheel of the Eletre when the light goes green, hitting 100 km/hr mere seconds later.”
“The Eletre is an SUV with hypercar proportions. And that’s exactly as crazy as it sounds. It has all the space and practicality of an SUV, but because it is an electric vehicle designed following the same aerodynamic principles as the Lotus Evija, it looks - and drives - just as you would expect from a Lotus hypercar.
And since there is no big combustion engine taking up all the space under the bonnet, the Eletre has ample storage room under there, as well as in the back. A tow bar and roof rails make the Eletre as versatile as it is stylish. In true Lotus form, the Eletre builds on Lotus founder Colin Chapman's philosophy of achieving performance by focusing on simplicity.”
“Then of course, no drive is complete without the right soundtrack, delivered by the right sound system. Exclusively made for Lotus, the 23-way, 2,160w KEF speaker system turns the Eletre into an exclusive audio experience – to match whatever your mood or destination calls for.
Small in size and light in weight, the KEF system delivers equally crisp and balanced sound to all passengers - not just the driver. Leaving the toughest decision being, who decides the playlist.”