Johnnie Walker Black Label

For AnalogFolk Amsterdam I creatively directed the digital component of the new global Johnnie Walker Black Label campaign.

We shot a series of bespoke digital-first awareness films featuring Marvel (and as turned out also real-life) villain Jonathan Majors.

Each film featured one of three metaphors that represent the craft that has gone into giving Johnnie Walker Black Label its unmistakable big flavour; blending, ageing and tasting.

Client: AnalogFolk Amsterdam | Diageo