Johnnie Walker Air Ink

Johnnie Walker is all about progress. Hence the striding man, always on the go. In order to do its part in preserving the world, Johnnie Walker embarked on a global creative and sustainable endeavour. Together with Air Ink and six artists from around the world, Johnnie Walker created the Keep Walking City collection, printed with ink made from air pollution.

With AnalogFolk I developed the launching campaign for the Walking City collection, dropping in key cities around the world in the course of 2022. The campaign ran both digitally and physically around the world.

Client: Analog Folk | Diageo